Pre-registration for the 2020 China Wine Competition is now open. Enter your wines before Jan 9 2020, and grab the best deal.
Pre-registration for the 2020 China Wine Competition is now open. The competition looks to recognize, reward and help promote wine brands that have successfully been created to identify and target a specific wine drinker.
For any wine brand to earn its place on a retailer's rack or a restaurant's/bar’s wine list - and after that indispensably remain there - they should be attractive and customer-driven and not simply created in the general expectation it can find enough people willing to sell and buy it.
One of the guiding principles of the China Wine Competition is that all wines that receive medals in the competition should be those that consumers actually want to buy, whether it is shopping for wine at a retail store, or ordering off a restaurant/bar wine list.
China Wine Competition Judging Process
The China Wine Competition has carefully curated a 100-point rating system that takes into account three different criteria (Quality, Value, and Packaging) rather than just the winemaking technique or overall taste.
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Quality
The China Wine Competition is about judging wines that are of good quality, and also easily drinkable by the consumer. We want to celebrate wines that are both enjoyable and easy to drink. Wines that are well balanced, where their acidity, tannins and alcohol levels all work seamlessly together. That’s the quality factor.
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Value for money
You don't need to be the cheapest wine on the shelf to offer the best value for money. Far from it. A wine may have a high price tag, but can still offer great value, providing it delivers the right quality and taste for a wine at that price point. The China Wine Competition will assess each wine for how much value it is offering its customers.
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Package and Design
This is arguably the most important part of a wine brand to get right. For, after all, what a wine brand looks like is how every consumer chooses the wine they want to drink. With their eyes first. Up to 65% of consumers will try a new wine just because it looks good and if you can match that with a price and quality of wine that offers great value for money, then you are more than halfway home. The China Wine Competition will reward those brands that show they understand their customers, and the price category they are operating in, and have produced a design and package with the right personality to attract and keep their attention.
The China Wine Competition winners will be decided based on the following judging formula:
Q (Quality Score) + Value Score (V) + Package Score (P) = China Wine Competition Score.
A separate weighted score will be given for each of the three parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.
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Quality Score: will be marked out of 50
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Value Score: will be marked out of 25
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Package Score: will be marked out of 25
Judging Panel
The judging panel at the China Wine Competition consists of top-level wine buyers who are directly involved with current commercial buying, wine consultants, and other industry experts who are also directly involved in the development of new wine brands and buying wine for commercial resale.
Judges at the 2020 China Wine Competition are drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and travel industry.
Looking to enter the Chinese wine market? Get your wine assessed by top-level industry experts at the 2020 China Wine Competition. Pre-registration is now open. Click here to enter.
2020 China Wine Competition Awards:
To receive a:
Gold - you need to score 90 or over.
Silver - you need to score between 80-89.
Bronze - you need to score between 70-79.
Along with Gold, Silver, and Bronze medals, China Wine Competition also offers seven other ‘Special Category’ awards which include:
Benefits of winning a China Wine Competition medal:
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Commercial Relevance
A medal from China Wine Competition will give future trade wine buyers, be they for a supermarket, specialist wine retailer, casual dining or upmarket restaurant, the re-assurance that these are wines that their customers want to buy.
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Cross-Industry Recognition
The China Wine Competition also recognizes the huge talent and skills that now exist right through the wine supply chain. From the winemakers, growers, and producers that are making the wines; through to the specialist importers and wholesalers that help bring them to market; along with the designers, packaging experts and brand development teams that ensure there are a market and customer base to sell to.
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Build Consumer Awareness
Winners in the China Wine Competition will be supported by a strong consumer awareness campaign, particularly through social media channels and wine comparison apps, to promote this new global ratings.
Get your wine assessed by top-level industry experts at the 2020 China Wine Competition. Pre-registration is now open. Click here to enter.