October 22, 2025, Hong Kong
The China Wine Competition is where wines are evaluated for on-trade channels of China. The goal of the competition is to benchmark wines for the On-Trade channels of China. The judging panel of the China Wine Competition consists of top sommeliers, master sommeliers, wine directors and on-premise buyers at China. The goal of the China Wine Competition is to highlight top wines for on-trade buyers of China that they can add in their wine list and wine by glass offerings. If you are a an international winery or a domestic winery looking to grow your awarness and distribution in the on-trade channels of China, you should consider entering in the China Wine Competition.
Here are just few benefits to enter your wines in China Wine Competition
1. Raise the profile of your wines
Winning a China Wine Competition is a mark of excellence that is recognized across the wine industry in China.
2. Get in front of a hard-to-reach audience
The judging panel of the China Wine Competition will consist entirely of top sommeliers, on-premise wine buyers, and wine directors of China. This is a great chance for brands to position themselves and get in front of the top trade professonals and buyers.
3. Get Scores Feedback
Get detailed feedback on each judging criteria. F (Food Parability Score), T (Typicity Score), Q (Quality Score), Value Score (V) and Package Score (P).
4. Get Market Feedback
Get feedback from judges on questions like is the wine good for on-premise channel or off-premise channel? is the region or varietal in demand right now? is the wine good for by the glass program? This will help you understand the chinese wine market and trade buyers view on your market positioning.
5. Winners to be listed and showcased in BTN network and its media partners.
6. Winners will be showcased at international trade fairs like Prowein, Wine Paris and also InterWine in China.
7. Get professional tasting notes that you can use in your marketing.
8. Judges that are interested to learn more about any product, can select send more information option. You will be then contacted by these judges for more information.
9. Get direct commercial benefits, where top category winners will be pitching their products that won to China trade buyers in the winners week. Judges and other importers, distributors and trade buyers will be attending the call.
10. Top category winners will get a chance to leverage Beverage Trade Network's growth products like BTN sales that helps you get importers and distributors, BTN press that helps you amplify your story to the right people and BTN direct that helps you get listed on direct to consumer platforms, retailers and market places..
11. Top category brands will have product showcase and judges medal winner videos. Brands can use the finished video as testimonial from these top judges.
12. Each brand will get a detailed product listing showing the win and tasting notes in product pages where brands can also enter where to buy links.
There is no better way to reach sommeliers at top China hotels, restaurants, bars and venues than to win an award that is by and for other sommeliers. All judging is by leading sommeliers and on-premise wine buyers, ensuring that all awards and scores earned within the competition are backed by a guarantee of quality. When wine buyers are looking for wines to add to a wine list, the first place they look is the China Wine Competition wubbers.